Writing
On AI, automation, and building.
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AI 'workslop': Your team is using AI, but are they using it well?
Your staff are probably using AI already. Here's why so much of it turns into workslop, and the five-step method I teach teams to use it well.
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AI Training for Employees: A Practical Guide for UK Teams
AI training for employees that sticks: what to teach, who goes first, where free courses fit, and what staff should build, from a trainer for UK teams.
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How Much Does AI Training Cost in the UK? 2026 Prices
AI training cost in the UK, from free government courses to team workshops: published 2026 prices, cost per person and the staff time to budget for.
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Claude vs ChatGPT: Which Is Better for Work in 2026?
Claude vs ChatGPT for work: which is better for writing, images, building tools and team plans, from a trainer who uses both every day.
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The 4 Best AI Writing Tools in 2026 (That Sound Human)
I tested four of the most popular AI writing tools and ranked them on output quality, accuracy, creativity, and value. Here's what I found.
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The Intimacy Trap: When AI Becomes Too Agreeable
When ChatGPT spent 20 minutes validating my every concern, I recognised a familiar pattern from my Brexit research. Now that same AI is being embedded into UK government systems.
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I Tried These 8 Best LLM Performance Tracking Tools (My Review)
As someone working in AI with 6+ years of experience in traditional SEO (plus a PhD in data science), I've been researching the best LLM performance tracking tools.
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How I Write With AI (Without Losing My Soul)
98% of my LinkedIn content is AI-generated, yet I've built an audience of 25,000+ people. Here's exactly how I use AI as a writing partner without losing authenticity.
From the archive (9)
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How to Create Authority Content (11-Step Guide For Building Your Expert Brand)
Authority content is the fastest way to build your brand online. Here's an 11-step guide to creating it — from defining your audience to building your brand universe.
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457+ Most Profitable Blog Niches in 2026 (+How to Choose One)
Choosing the right niche is the most important decision you'll make as a blogger. Here are the most profitable blog niches for 2026, with hundreds of sub-niche ideas.
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How to Become a Digital Nomad in 2026 (And Easily Work From Anywhere)
Samantha's step-by-step guide to becoming a digital nomad in 2026, drawn from her own decade-plus of remote work and life abroad.
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11 Passive Income Ideas (And What I Learned From Trying Them)
An honest look at 11 passive income strategies — what actually works, what doesn't, and what Samantha learned from years of real-world successes and failures.
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How To Make Money on LinkedIn FAST (5 Actionable Tactics)
Five proven tactics for making money on LinkedIn — from selling services to building an email list — tested on Samantha's own audience of 22K+.
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27 Side Hustles For Women in 2026 (That Actually Make Money)
Discover 27 of the most popular and lucrative side hustles for women in 2026 — both online and offline — that can net you hundreds or thousands of dollars a month.
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26 Best Remote Job Boards (To Kickstart Your Digital Nomad Lifestyle)
My curated roundup of the 26 best remote job boards of 2025 — so you can stop scrolling and start landing a role that fits your location-independent lifestyle.
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8 Common Internet Trolling Tactics (And How to Handle Them)
Trolls don't just harass — they run playbooks. Here's how to recognise the most common internet trolling tactics, their roots in influence operations, and how to handle them.
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25 Best SEO Tools That Actually Work in 2026 (Tested & Ranked)
Not all SEO tools live up to the hype. I tested 50+ and cut the list to 25 essentials - discover which deliver real results (and which didn't make it).