Samantha teaching a group of professionals about AI tools

AI that pulls
its weight.

Practical AI training and 1:1 sprints for founders and senior leaders who want AI actually working in their business.

Get the free AI mistakes guide →

Delivered instantly. No spam, ever.

As seen in
The TelegraphAl JazeeraCNNFinancial TimesTEDx

Three ways to get AI working in your business.

Discovery Call

Free · 30 minutes. No pitch, no obligation.

We'll map where AI could save you the most time and identify quick wins for your business.

  • ✓ Understand your role and challenges
  • ✓ Identify quick AI wins
  • ✓ Personalised next steps
Book a free call
1:1 with Samantha

Strategy Sprint

£1,500 · 2 hours, private session. Prioritised opportunities and full roadmap.

A private session for founders and senior leaders, to find your highest-value AI opportunities and plan how to deliver them.

  • ✓ Designed and led by Samantha
  • ✓ Pre-session strategic intake
  • ✓ Prioritised opportunity map
  • ✓ Session recording
  • ✓ Full roadmap within 24 hours
See details

AI Training

From £3,500 · Up to 10 participants

Give your team the skills to improve their own workflows and build useful tools with AI, without constantly relying on external consultants.

  • ✓ Foundations: work smarter and build reusable workflows
  • ✓ Builders: build your own tools with Claude Code
  • ✓ Half day £3,500, full day £5,500
  • ✓ Tailored to your team, online or in person
Explore AI training

Looking to upskill your whole team? Start with AI training for companies. Need the whole thing built for you? For end-to-end AI implementation (strategy, build, deployment), I deliver through my agency, Emigre AI → Many clients continue on an ongoing partnership afterwards.

Samantha North

I'm Samantha.

Founder, Emigre AI · PhD, University of Bath · Ex-GoCardless · Based in the UK

I hold a PhD in data science and worked at GoCardless before building AI systems for clients across fintech, SaaS, and B2B services.

My work includes a tender intelligence platform that surfaced over £4M in opportunities for one client in its first 60 days.

£4M+
in opportunities surfaced
25K
LinkedIn followers
950+
newsletter subscribers

Free guide

The AI mistakes I see
everyone make.

And the fixes that take five minutes. Free, delivered instantly. You'll also get my weekly practical AI newsletter (unsubscribe anytime).

No spam, ever.