Practical AI training for companies.

Give your team the skills to build with AI.

Hands-on workshops for founders, senior leaders and their teams. Stop outsourcing work your team could learn to automate.

Book a free discovery call
✓

Win more business

Use AI to run cold email, LinkedIn and SEO campaigns that bring in paying clients.

✓

Take pressure off your team

Get reports, admin and routine replies done in a fraction of the time.

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Reduce costs

Bring work you pay agencies, freelancers and software for back in-house, from video editing to simple tools.

This work is more learnable than most people think. I'll show your team how to do it themselves.

The real value of AI is knowing how to use it yourself.

Most AI training introduces people to a collection of tools, shows a few impressive demonstrations, and leaves them to figure out the rest.

A week later, they're back to their old workflows.

AI Independence takes a different approach. I help your team develop the skills to identify opportunities, solve problems and improve their own processes using AI, which goes well beyond knowing which buttons to press.

The goal is to give your people the confidence and capability to do more themselves, rather than making your business dependent on expensive consultants.

£4 million in opportunities

Ocean Safety's tender system surfaced £4 million of bids worth going after in its first 60 days.

1.2 million views

Digital Émigré passed 1.2 million views on YouTube using the same AI workflows I teach.

Days to 8 minutes

Frances King's outreach emails once took days to send. Now they take 8 minutes.

Two AI training programmes for your team

AI Independence Foundations

Move beyond basic prompting and start putting AI to work.

For teams who want to use AI more effectively in their everyday work, improve repetitive processes and create reusable workflows.

Your team will learn how to

  • ✓ Delegate complex tasks to AI, including working with documents, research and business information.
  • ✓ Identify opportunities to improve existing workflows.
  • ✓ Create reusable AI Skills for processes they perform regularly.
  • ✓ Evaluate outputs, troubleshoot common problems and improve results.
  • ✓ Apply a repeatable approach to new tasks without needing constant guidance.

What your team will achieve: Participants will create at least one practical, reusable AI workflow during the workshop and learn how to adapt the method to other tasks.

AI Independence Builders

Learn to create your own tools and automations with AI.

For motivated employees, operations managers and internal AI champions who want to go beyond using AI tools and start building their own solutions.

In this hands-on workshop, you'll learn to use Claude Code within a visual code editor to create applications, scripts and automations. You'll work directly with project files and AI-generated code, learning how to guide the development process without needing to write everything yourself.

Your team will learn how to

  • ✓ Turn business problems into clear specifications for AI-built solutions.
  • ✓ Navigate a visual code editor and understand how AI-generated projects are organised.
  • ✓ Use Claude Code to build useful tools, scripts and simple automations.
  • ✓ Inspect and understand the purpose of AI-generated code, with Claude's assistance.
  • ✓ Test, troubleshoot and refine what they've created.
  • ✓ Make changes to their tools and understand the basics of maintaining them.

What your team will achieve: Participants will build and test a simple working tool, gaining practical experience working with AI-generated code and the foundations to continue developing their own solutions.

Both programmes are hands-on and tailored to your team's experience, objectives and existing workflows.

Not sure which tool suits your team? Read my comparison of Claude vs ChatGPT for work.

Planning training for your staff? Read my guide to AI training for employees.

AI training formats and pricing

Half-day workshop

£3,500

Up to 10 participants

Build practical skills. Create something useful. Start working differently.

A focused, hands-on workshop designed to take your team from understanding what's possible to actually doing it. Participants learn the essential techniques, follow guided exercises and create a working AI workflow or tool they can continue using and improving.

The emphasis is on practical application throughout.

You'll leave with

  • ✓ Practical experience using AI to solve a business problem.
  • ✓ A working example you've helped create yourself.
  • ✓ A clear, repeatable method for building and improving similar solutions.
  • ✓ The knowledge and resources to continue practising independently.

Ideal for: Teams who want to start using AI more effectively and develop valuable new skills without committing an entire day.

Full-day workshop

£5,500

Up to 10 participants

Go further. Build around your business. Develop greater independence.

Everything covered in the half-day workshop, with additional time to apply the techniques to your team's specific processes and challenges.

Participants move beyond guided exercises to work more independently, develop more sophisticated solutions and practise troubleshooting real-world problems.

You'll leave with

  • ✓ Everything included in the half-day workshop.
  • ✓ More opportunities to build and test your own workflows or tools.
  • ✓ Greater experience solving problems without step-by-step guidance.
  • ✓ More developed solutions tailored to your business processes.
  • ✓ A practical plan for applying these skills across your organisation.

Ideal for: Teams ready to move beyond initial capability-building and start making more substantial improvements to how they work.

See how these prices compare with other UK AI training in my guide to AI training costs in the UK.

Both formats are available for AI Independence Foundations and AI Independence Builders.

Workshops are tailored to your team's experience and objectives, with a maximum of 10 participants to ensure everyone gets practical, hands-on guidance.

More things your team can do with AI

I use AI for all of these in my own businesses, and I can teach your team to do the same.

Turn raw numbers into a report you can act on

Pull monthly figures together in minutes, with the analysis already done.

Write proposals from transcripts

Turn a discovery call transcript into a near-finished proposal in minutes.

Find what matters in a pile of documents

Pull the key facts, dates and decisions out of contracts, reports and email threads.

Write posts and articles in your own voice

Set up a Project that knows your style and turns a voice note into a LinkedIn post or blog draft.

Edit and animate your own videos

Cut, clean up the audio and build motion graphics in code, without sending anything to an editor.

Build your own tools

Build custom tools that fit the way your business actually works.

Four steps to AI independence.

01

Discovery call

We start with a free 30-minute conversation about your business, your team's existing experience and the opportunities you want to explore.

02

Tailored preparation

I design the workshop around relevant business processes and practical exercises, so participants spend their time learning skills they can actually use.

03

Hands-on training

Your team works through real-world examples, building and testing solutions with guidance throughout. Workshops can be delivered remotely or in person in London and across the UK, with a maximum of 10 participants to keep the experience practical and interactive.

04

Put your skills into practice

Participants receive supporting materials and a practical action plan to help them apply what they have learned. Additional follow-up coaching can be arranged separately.

From a workshop with Quest Professional.

"I'm using Claude a lot more now, particularly the voice/microphone feature, which I wasn't using before. It means I can just get everything out of my head and into Claude rather than having to sit and type it all out. A real time-saver."
"Sam was very friendly, very knowledgeable, organised and clear in her approach, and very happy to be flexible and adjust direction based on what we needed."

Claire Granados, Executive Principal, Quest Professional

Who runs the training

Samantha North, who runs the AI training workshops

I'm Samantha North. I hold a PhD in data science and have spent my career at the point where technology meets real work, at GoCardless, Accenture and Volkswagen, and as a journalist and researcher whose work has featured on CNN, in the Financial Times and at TEDx.

Today I use Claude and ChatGPT every day to build the tools and workflows that run my own businesses. In the workshops, I teach your team the same methods I rely on myself.

More about me

Before you book.

Which workshop is right for our team?

Foundations is designed for employees who want to become more capable and productive using AI in everyday work. Builders is for people who want to take things further and learn to create their own tools, scripts and automations using Claude Code in a visual code editor. Both programmes are available as half-day or full-day workshops. We'll discuss your team's experience and objectives during the discovery call.

What's the difference between a half-day and a full-day workshop?

Both formats are hands-on, with practical exercises and a tangible outcome. The half-day workshop focuses on developing essential skills and creating a useful working example through guided practice. The full-day workshop provides additional time for independent exercises, personalised applications, troubleshooting and developing more sophisticated solutions.

Do participants need technical experience?

AI Independence Foundations requires no programming experience. AI Independence Builders involves working with Claude Code inside a visual code editor. Participants will see and interact with code, project files and technical tools throughout the workshop. Previous programming experience isn't required, and Claude will help generate and explain the code. However, participants should be comfortable using computers, learning unfamiliar software and solving problems through experimentation. Builders is best suited to motivated employees who are interested in understanding how AI-powered applications and automations are created.

Which AI tools do you teach?

I work with Claude and ChatGPT daily and am equally comfortable teaching either, so Foundations is delivered in whichever your team already uses. Both cover the same ground: using AI for substantial work rather than text generation, building reusable Skills for processes you repeat, and getting reliable results from both. Builders is taught in Claude Code within a visual code editor, where participants learn to work with AI-generated code and project files. Throughout, the emphasis is on developing transferable skills rather than memorising the features of a particular platform.

We already use ChatGPT. Can we still do this?

Yes. What Foundations teaches is a method: how to spot work worth delegating to AI, how to brief it properly, how to judge what comes back and how to package a process so it can be reused. That method applies in ChatGPT or Claude, and I will run the workshop in whichever your team already pays for. The reusable Skills your team creates are a folder containing a Markdown file, a format Anthropic published openly and OpenAI has since adopted, so work done in one tool can generally be carried over to the other. Builders is taught in Claude Code, as that is the tool I use for AI-assisted development and know best. Tell me what your team uses on the discovery call and I will set the workshop up around it.

Will we learn to build AI agents?

Yes, and it helps to be precise about the term. An AI agent works towards a goal by deciding its own next steps rather than following a script written in advance. Claude Code works this way, so Builders participants spend the workshop directing an agentic tool, and those skills carry over to building their own. Plenty of genuinely useful agents are small: something that runs on a schedule, reads a set of records, drafts the routine responses and files them for review. That is well within reach after Builders, and we cover how to test one and watch what it does. The judgment worth developing is how much an agent should be allowed to do before a person sees the result. Drafting work for review is a straightforward place to begin; letting something send, pay or publish on its own is a decision about risk rather than difficulty.

Can the workshops be delivered online?

Yes. Both programmes are available as live, interactive online training. In-person workshops are available in London and across the UK, with travel arranged in advance.

What if our team has different levels of experience?

I'll establish participants' experience before the workshop and recommend the most appropriate programme and format. For more advanced training, smaller groups of participants with similar experience levels generally work best.

Will our employees be able to build complete systems afterwards?

Foundations focuses on improving everyday workflows and creating repeatable AI-assisted processes. Builders introduces the skills required to create and troubleshoot simple applications and automations. More complex, business-critical systems may require additional technical expertise and ongoing management.

Do you offer follow-up training or coaching?

Both workshops include supporting materials and a practical action plan. Additional guided building sessions or advisory support can be arranged separately.

Ready to build AI independence in your business?

Give your team the skills to improve their own workflows, build useful tools and take greater control of how they use AI.

Book a free 30-minute discovery call