AI Consultant & Educator
Stop prompting.
Start building.
I help founders, MDs, and senior leaders build the AI capability their business needs - without hiring a developer or waiting on an agency.
Interested in the cohort? Join the waitlist →
What you'll be able to build
A deployed product on a real URL
Built around your idea, live and accessible from day one.
Automations that run without you
Repetitive work handled so you can focus on what only you can do.
A founder website you actually own
No WordPress, no plugins, no developer required to update it.
AI tools for your client work
Dashboards, lead qualification systems, and automations built to your spec.
Watch first
The cohort
What you'll be able to build when we're done.
Custom AI tools for your practice
Dashboards, lead qualification systems, client-facing automations - built to your exact spec.
Automations that run without you
Systems that handle the repetitive work so you can focus on high-value work only you can do.
A capability you own permanently
Not dependent on an agency. Not waiting on a developer. You build it, you own it, you can iterate.
Who's teaching you
I'm Samantha.
Founder, Emigre AI · PhD, University of Bath · Ex-GoCardless · Based in the UK
I hold a PhD in data science from the University of Bath and a Masters in International Management from KU Leuven. Before founding Emigre AI, I worked at GoCardless, the UK fintech unicorn — and I've since built AI systems for clients across fintech, SaaS, and B2B services.
My work includes a tender intelligence platform that surfaced over £4M in opportunities for one client in its first 60 days, and a CRM automation that replaced an entire manual workflow for a language school.
I started teaching Claude Code because I kept seeing capable founders locked out of building their own tools — dependent on agencies for things they could ship themselves. Everything I teach, I use with real clients.
Start with the free weekly newsletter
Practical Claude Code tutorials, automation ideas, and tools you can use in your business. Every week, no fluff.
Unsubscribe anytime. No spam, ever.