AI Consultant & Educator
Stop prompting.
Start building.
I help founders, MDs, and senior leaders build the AI capability their business needs — without hiring a developer or waiting on an agency.
Interested in the cohort? Join the waitlist →
What you'll be able to build
A deployed product on a real URL
Built around your idea, live and accessible from day one.
Automations that run without you
Repetitive work handled so you can focus on what only you can do.
A founder website you actually own
No WordPress, no plugins, no developer required to update it.
AI tools for your client work
Dashboards, lead qualification systems, and automations built to your spec.
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The cohort
What you'll be able to build when we're done.
Custom AI tools for your practice
Dashboards, lead qualification systems, client-facing automations - built to your exact spec.
Automations that run without you
Systems that handle the repetitive work so you can focus on high-value work only you can do.
A capability you own permanently
Not dependent on an agency. Not waiting on a developer. You build it, you own it, you can iterate.
I build AI tools for clients.
This is how I teach what I actually do.
I'm Dr. Samantha North - AI transformation consultant and founder of Emigre AI. My work includes building a tender intelligence platform that surfaced over £4M in opportunities for one client in its first 60 days, and a CRM automation system for a language school that replaced an entire manual workflow.
I started teaching Claude Code because I kept seeing capable consultants and business owners locked out of building their own tools - dependent on agencies for things they could ship themselves, faster and cheaper, if someone showed them how.
This is that course. Everything I teach, I use with real clients.
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