Samantha teaching a group of professionals about AI tools

AI that pulls
its weight.

Practical AI training and 1:1 sprints for founders and senior leaders who want AI actually working in their business.

Get the free AI mistakes guide

Delivered instantly. No spam, ever.

As seen in
The TelegraphAl JazeeraCNNFinancial TimesTEDx

Three ways to get AI working in your business.

Discovery Call

Free · 30 minutes. No pitch, no obligation.

We'll map where AI could save you the most time and identify quick wins for your business. No pitch, no pressure.

  • Understand your role and challenges
  • Identify quick AI wins
  • Personalised next steps
  • No obligation
Book a free call
1:1 with Samantha

Strategy Sprint

£2,500 · 2 hours, private session. Prioritised opportunities and full roadmap.

A private strategy session for founders and senior leaders. We identify your highest-value AI opportunities and design a clear implementation plan.

  • Led personally by Samantha
  • Pre-session strategic intake
  • Prioritised opportunity map
  • Session recording
  • Full roadmap within 24 hours
See details

Team Training

From £3,500 · Half or full day. Up to 10 people, tailored.

Bring your team up to speed on practical AI. Tailored to your workflows so people leave using AI, not just knowing about it.

  • Half-day, up to 10 people, £3,500
  • Full-day, up to 10 people, £6,000
  • Larger groups: bespoke
  • Online or in-person
  • Tailored to your team's needs
  • Follow-up materials
See details

Need the whole thing built for you? For end-to-end AI implementation (strategy, build, deployment), I deliver through my agency, Emigre AI → Engagements start from £5,500.

Samantha North

I'm Samantha.

Founder, Emigre AI · PhD, University of Bath · Ex-GoCardless · Based in the UK

I hold a PhD in data science and worked at GoCardless before building AI systems for clients across fintech, SaaS, and B2B services.

My work includes a tender intelligence platform that surfaced over £4M in opportunities for one client in its first 60 days.

£4M+
in opportunities surfaced
25K
LinkedIn followers
950+
newsletter subscribers

Free guide

The AI mistakes I see
everyone make.

And the fixes that take five minutes. Free, delivered instantly. You'll also get my weekly practical AI newsletter (unsubscribe anytime).

No spam, ever.